Hospitality brands sit on a goldmine of guest insights hidden within booking and transaction data. The challenge? Too often this data is trapped in legacy or homegrown systems that make segmentation and personalization nearly impossible. In an era where travelers expect tailored experiences at every stage of their journey, relying on outdated tools can mean missed opportunities for revenue, loyalty, and guest satisfaction.
This session will reveal how leading hospitality companies are transforming raw booking and transaction data into actionable segmentation strategies that fuel personalized marketing journeys. From identifying your highest-value guest segments to orchestrating seamless pre-stay, on-property, and post-stay campaigns, you’ll walk away with a blueprint for driving both revenue and loyalty through data-driven marketing.